The Revenue Formula cover image

The Revenue Formula

4 Reasons customers aren't expanding

Aug 13, 2024
33:35

If you're north of $5M ARR, 40% of new revenue should come from existing customers. Are you seeing enough revenue from expansion?

Even if you're getting expansion, maybe you can get more - we talk about a few ways to achieve it.

  • (00:00) - Introduction
  • (02:34) - Why does expansion matter?
  • (05:45) - Challenges with Expansion
  • (08:19) - Strategies for Effective Expansion
  • (10:28) - Do you get the right customers and do they want more?
  • (19:14) - Add-Ons and Multi-Product Strategies
  • (26:45) - Customer Success and Resource Allocation
  • (28:34) - How many CSMs do you really need?

Mentions & Sources
Openview SaaS benchmarks
Elena Verna

***

Connect with us


🔔 LinkedIn: Toni / Mikkel

✉️ Newsletter: revletter.io

📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: podcast@growblocks.com

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This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.


That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.

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