Casual word games is a tough, tough category to compete in on mobile. Not only is it a very crowded red ocean, but casual games are notoriously hard to monetize effectively through IAPs, making user acquisition even more difficult than it already is in the post-IDFA world. That said, Funcraft is making it work in their favor, building a thriving, growing business with an expanding portfolio of games and with the ability to spend profitably, at scale, on user acquisition. With a small team of experienced industry veterans, investments in systems, processes, and analytics, as well as a second-to-none ad mediation stack, Funcraft is a great case study in how it is still possible to compete with the big guys — and win.

To learn more about how Funcraft is making it work, your host Niko Vuori talks with Michael Martinez, Founder & CEO of Funcraft.

Funcraft: https://www.funcraft.com/. You can find Michael Martinez on LinkedIn.

This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details.

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Sound design by Gavin Mc Cabe.

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