#757: Funnel CEO Fredrik Skantze on the evolution of marketing measurement

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?
Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.
Today, we're going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I'd like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel.

About Fredrik Skantze

Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers such as Adidas, Sony and Samsung advanced marketing data, analytics and visualization. An alumnus of MIT and Stanford, Fredrik is a serial entrepreneur and co-founded Funnel over ten years ago. In that time, the platform has become a global frontrunner in marketing intelligence, serving some of the world’s best-known brands, e-commerce companies, media agencies, b2b businesses, mobile apps and gaming companies.

Fredrik Skantze on LinkedIn: https://www.linkedin.com/in/fredrikskantze/

Resources

Funnel: https://funnel.io/

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