Coffee With Cole: The Digital Writing Podcast Why Commitment Beats Ideas in Business Growth
6 snips
Sep 15, 2025 In this lively session, the impact of commitment versus fleeting tactics in business growth takes center stage. Explore how to shift from superficial outreach to building genuine trust with clients. Discover the advantages of specializing, like in LinkedIn ghostwriting, and the effectiveness of clear communication within team dynamics. Engage with strategies for effective client interactions and learn why defining tasks can streamline hiring. Finally, gain insights on balancing passion with the pragmatic side of running a business.
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Sales Is Continuous Education
- Sales and relationship-building are the same process; you never switch from 'friend' to 'salesperson.'
- Educate prospects on small parts of their problem so they care about the solution and trust you enough to buy.
Make Prospects Ask About Your Service
- If prospects don't ask "Is this what you do?" you haven't educated them enough about the problem.
- Do deeper research and push the conversation forward with specific observations and remedies based on homework.
Trade Quantity For High-Value Outreach
- Prioritize quality over quantity when bandwidth is limited; spend an hour on one tailored pitch instead of mass messaging.
- Master articulating a client's problem so you can land many clients from very few outreach attempts.