The Rollup The 9-Figure EtherFi Revenue Machine with Mike Silagadze
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Jul 25, 2025 Mike Silagadze, CEO of Ether.fi, shares his journey pivoting from infrastructure to consumer-focused DeFi solutions. He emphasizes the importance of building meaningful apps that genuinely benefit users, including innovative tools like cashback lotteries. The discussion also delves into the challenges of achieving product-market fit in crypto, the rise of neobanking, and how strategic vertical integration can enhance capital efficiency. Mike’s insights lay the groundwork for a more user-friendly future in decentralized finance.
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Consumer-Friendly DeFi Card
- EtherFi delivers DeFi benefits with no crypto complexities, targeting true consumer usability.
- Its non-custodial card integrates natively with DeFi, allowing spending and borrowing seamlessly.
Focus on Real Product Market Fit
- Builders need a long-term focus on real problems for true product market fit in crypto.
- Avoid quick token launches aiming for fast cash; hard work and time bring lasting impact.
Building Smooth Consumer UX Experience
- EtherFi aims to polish UX to match top neobanks, reducing onboarding steps for ordinary users.
- Future plans include programmable fintech widgets like robo-advisors and round-up savings.