Bulwark Takes

Why Is Mark Cuban Working To Cut Drug Prices?

Dec 30, 2025
Mark Cuban, a savvy entrepreneur and owner of the Dallas Mavericks, dives into America's healthcare crisis and his mission with CostPlus Drugs to transform prescription pricing. He reveals how his company ensures transparent pricing and significant discounts on generics. Cuban discusses the detrimental role of pharmacy benefit managers, challenges the existing system's failures, and highlights the need for reforms that prioritize affordable access for patients. He envisions a healthcare system where pricing is clear, and government support helps those in need.
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ANECDOTE

How A Cold Email Launched CostPlusDrugs

  • Mark Cuban described receiving a cold email about shortages of pediatric cancer generics which sparked his interest in drug pricing.
  • That led him to found CostPlusDrugs.com to expose opaque pricing and sell at cost-plus 15% markup.
INSIGHT

Transparency Undercuts Price Gouging

  • Lack of transparency enables price gouging across the pharmaceutical supply chain.
  • Publishing true costs plus a simple markup can underprice entrenched players and expose unfair practices.
ADVICE

Check CostPlusDrugs Before Buying

  • Use CostPlusDrugs.com to see manufacturer cost plus markup and choose mail order for low fees.
  • Check the site's transparent pricing to avoid paying inflated retail prices during high deductible phases.
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