#221 - QVC 101 with Häppy Candy and Freestyle Snacks

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In this episode of the Startup CPG Podcast, Daniel Scharff explores the ins and outs of selling on QVC with two founders who have recently gone through the experience — Maxi Heidenblut, Founder & CEO of Häppy Candy, and Nikki Seaman, Founder & CEO of Freestyle Snacks.

Maxi and Nikki share an in-depth look at what it takes to bring a consumer brand to QVC, from securing the opportunity and working with brokers to preparing for live television, managing fulfillment, and analyzing the financial impact. They discuss the costs, logistics, and strategy behind their appearances, as well as the lessons learned from reaching a completely new audience through one of the most iconic sales platforms.

You will gain valuable insights into evaluating QVC as a potential sales channel, understanding the operational requirements, and leveraging the exposure for brand growth.

Listen now to learn what it’s really like to bring your product to QVC—and how to make it a success for your brand.

Listen in as they share about:

• Getting Started with QVC
• Why They Chose QVC
• Logistics and Fulfillment
• The Live Broadcast Experience
• Marketing & Aftermath
• Advice for Other Brands

Episode Links:
Website: https://eathappycandy.com/
LinkedIn: https://www.linkedin.com/company/haeppy-candy/ 

Website: https://www.freestylesnacking.com/
LinkedIn: https://www.linkedin.com/in/nikki-seaman/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics