Side Hustle School Ep. 3129 - Q&A: “Would people pay to disappear from the internet?”
Jul 26, 2025
Could a business help people vanish from the internet? This intriguing question opens up a discussion on the evolving market for digital privacy services. The podcast dives into the challenges of maintaining trust while offering solutions for online disappearance. It contrasts the desire for reduced visibility with the common trend of showcasing online profiles. Additionally, it highlights strategies for digital footprint cleanup, tapping into growing concerns over online privacy and the need for a trustworthy service.
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Demand for Online Disappearance
- There is a notable group of people who want to reduce or disappear their online presence instead of growing it.
- This creates a potential market different from the usual focus on gaining followers or going viral.
Position as Privacy Advocate
- Focus on providing privacy consulting, audits, and DIY resources rather than absolute erasure of online presence.
- Emphasize peace of mind and empowerment over digital identity control to clients.
Challenges of Digital Disappearance
- Services like Delete Me and Reputation Defender exist in reputation management, helping scrub or bury online information.
- Completely disappearing online is extremely difficult unless you have a very common name.