The Briefing Dutton target of alleged terror plot + Why Netflix is so not chill
Apr 10, 2025
In this discussion, Alexa Scarlata, a digital communication lecturer at RMIT and streaming services expert, dives into Netflix's decade-long transformation of Australian television. She explains how Netflix chooses its content and reaches global Top 10 rankings. The conversation also touches on the fierce competition from new platforms like MAX and raises questions about Netflix's future in a rapidly changing media landscape. Additionally, they explore the implications of streaming on local productions and the rise of ad-supported models.
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Australia's Warm Welcome to Netflix
- Australians welcomed Netflix in 2015 with relief and excitement due to familiarity and prior access via VPNs.
- One million Australians subscribed within six months, reflecting strong demand for the platform.
Netflix's Dominance Explained
- Netflix leads Australia streaming due to early market arrival, user-friendly design, and superior catalog.
- In 2020, Australia was the world's most penetrated Netflix market with 67% adult usage.
Netflix as Streaming's Kleenex
- Netflix is the 'Kleenex' of streaming, owning brand association with the medium.
- Its hit original shows create cultural moments that keep subscribers engaged and set industry pace.