The Empire Film Podcast The Shameless Plug #5: Tron Ares, Light-Up Covers, And More
Jul 17, 2025
Discover the creative journey behind a striking light-up cover inspired by Tron Ares! The hosts delve into crafting captivating cover lines and share hilarious anecdotes from the magazine world. Explore innovative designs that merge action cinema with print, and look forward to star-studded interviews featuring talents like Sharon Stone and Bob Odenkirk. Plus, hear about exciting new films including Celine Song's 'Materialist' and a Netflix adaptation of 'Thursday Murder Club.' Their witty banter keeps the insights entertaining!
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Cover Lines Are Attention Hooks
- Cover lines are crucial hooks designed to grab attention, not a full reflection of magazine content.
- The top line is key since it’s often the only visible text when magazines are stacked in shops.
Empire's Light-Up Tron Cover
- Empire's limited edition cover for Tron Ares lights up with a button press, created in collaboration with W. Smith Travel.
- Production team member Carl enhanced the prototype with extra lights, exceeding editorial expectations.
Print Magazines Aren't Dead
- Gimmick covers like light-up editions push the boundaries and prove print magazines are not dead.
- Covers must tie meaningfully to the film to amplify its excitement rather than just being gimmicks.