The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! 94: 3 tips to help your team build 1st meeting connections
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Why do we struggle with building a connection with a prospect and then keeping their attention? Check out this episode for practical strategies on how you can overcome this barrier:-
- The no-pitch, pitch deck
- Every point you want to make should start with thinking about the customer first
- The no-pitch demo
- Avoid death by feature list...connect them with others. Tell them that's how other people, just like you, think about this and what they like about what we do.
- Storytelling
- Never underestimate the power of storytelling and how it creates strong connections with your prospect
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