Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas: Understanding How to be an Effective B2B Communicator with Aaron Strout | Ep. 21

Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas, sits down Aaron Strout to discuss the multiple facets of B2B marketing. From crisis to comms to the importance of innovation, they discuss what it means to be an effective B2B communicator. Stephanie even recaps her experience working on a national political campaign. Plus you'll never guess Who is one of Stephanie's favorite bands.