Doug Hewett, Putting people at the heart of the brand, MDE60

Minter Dialogue #60This interview is with Doug Hewett, who is the co-founder -- along with Brook Calverly -- and Managing Director at People-Made, a brand consultancy at the cross-section of brand, culture and social. Doug comes from a strong background in branding via the Engage Group and then at Interbrand. Doug and I share a number of common passions and connections. In this podcast, we discuss the challenges faced with organizations in becoming social businesses, including the pitfalls and roadblocks of making the necessary transformation. A vital topic and I hope you'll find a vibrant conversation for anyone interested in branding. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!

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