The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

845: Why Every Small Business Needs AI to Thrive (and How to Start)

37 snips
Jan 20, 2025
Aprelle Duany, an AI strategist and entrepreneur, shares her insights on leveraging artificial intelligence for small business success. She introduces her SMART Framework, aimed at improving workflows and efficiency. The discussion covers the cost-effectiveness of AI tools, personal stories illustrating their benefits, and encouraging women entrepreneurs to embrace technology for empowerment. Aprelle also highlights practical strategies for automating tasks, enhancing marketing efforts, and ultimately focusing on innovation within businesses.
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ADVICE

Work Smarter, Not Harder

  • Use AI if you're tired of working hard and want to work smarter.
  • AI tools help businesses scale and improve processes more efficiently.
INSIGHT

Design Your Success

  • Success comes from intentional design, not just hard work.
  • Aprelle Duany realized she needed to design her desired outcomes after experiencing burnout despite her efforts.
INSIGHT

Women and AI Hesitation

  • Women are often hesitant to adopt AI due to societal perceptions around STEM, technical jargon, and fear of change.
  • More female representation in tech and simplified language can encourage wider AI adoption among women.
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