The Best One Yet ☎️ “No you hang up!” — Landlines’ comeback. SharkNinja’s influencer army. The Fed’s D-Day. +Nike/Nobu Sushi Club.
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Sep 18, 2025 Landline phones are making a surprising comeback, driven by Millennial parents and the innovative brand Tin Can. SharkNinja is shaking up the gadget market with 35 categories and a jaw-dropping $700 million spent on influencer promotions. The Federal Reserve has announced a rate cut, hinting at possible future adjustments. Plus, Nike is diving into culinary territory with a unique Sushi Club, blurring the lines between fashion and food. Join in for these intriguing business stories!
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SharkNinja's Volume + Influencer Play
- SharkNinja treats product development as constant iteration across many categories to capture counter space and customer pain points.
- They amplify reach by funding influencers heavily instead of using big celebrities, turning creators into a distributed sales channel.
Solve What Customers Hate
- Study customer complaints and online reviews to uncover specific pain points worth solving.
- Build targeted products that fix those irritations instead of guessing what customers love.
Influencer Spend As A Distribution Engine
- SharkNinja spent $700 million on social ads and influencers last year, effectively subsidizing creator economics.
- The company prefers thousands of micro-influencers to one celebrity, creating a grassroots QVC-style network on social platforms.