Good Content with Shannon McKinstrie Personalization is the Key to Your 2025 Content Strategy
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Nov 26, 2024 As we look toward 2025, the focus is on making content more personal and relatable. The shift from generic educational material to authentic storytelling is explored, emphasizing why sharing personal experiences resonates deeply with audiences. Examples of successful viral content highlight the effectiveness of connecting on a personal level. Listeners also receive tips on creating timely, engaging content that incorporates humor and personal anecdotes, ensuring their strategies remain relevant and impactful.
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Educational Content Has Changed
- Educational content as we know it has changed and the old tip-based methods are no longer effective.
- Value that feels impersonal or generic is less engaging now than it was previously.
Personalize Your Content
- Invite your audience into your personal world by sharing your thoughts, opinions, and experiences.
- Personal content resonates more deeply and builds stronger connections with your audience.
Makeup Artist’s Personal Viral Story
- A makeup artist made a viral reel sharing her experience growing up without YouTube tutorials.
- This personal story connected deeply with women in their 40s who also lacked access to such resources growing up.