

Vogue Succession Watch & The Bezos-Sánchez Whisper Network
Jul 16, 2025
Lauren Sherman, Puck's insightful fashion industry author, joins Julia Alexander to delve into Vogue's succession saga and dispel misconceptions about Jeff Bezos's rumored acquisition. They discuss the cultural impact of a $10 million Birkin bag sale, exploring luxury market trends and the future of collectible handbags. Sherman reveals compelling insights on brand strategy and the evolving landscape of fashion, highlighting how society values these extravagant items in a rapidly changing world.
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Bezos-Vogue Buyout Myth Debunked
- The rumor that Jeff Bezos would buy Vogue for Lauren Sanchez is baseless and unrealistic.
- Bezos owning Vogue makes no business sense and has been confirmed as false by insiders.
Vogue's Value Is Cultural
- Vogue as a brand has cultural importance beyond its current financial state.
- Ownership of Vogue is more about cultural stewardship than profit-making.
$10M Birkin Auction Story
- The original Hermès Birkin prototype sold for $10 million at auction to a secondhand dealer in Japan.
- It's notable Hermès itself did not buy the bag, raising questions about their approach to the secondhand luxury market.