🪷Nonprofit Nation is supported by Bloomerang. Download their free Ultimate Guide to GivingTuesday and get helpful templates to help you raise more on the biggest day of the year for new donor acquisition. 🪷

Is the print newsletter dead? Not so fast. In this episode, I’m joined by Julie Edwards, also known as The Nonprofit Maven, a fundraising strategist and coach who helps organizations move from reactive chaos to strategic clarity. Julie shares a real-world case study where one mid-size nonprofit reimagined their print newsletter and saw a 55% increase in giving.

🎧 In This Episode, We Discuss:

Why donor-focused storytelling beats internal updates
What direct mail best practices can boost newsletter ROI
How to evaluate whether a purchased mailing list makes sense
Tips to refresh old fundraising tactics with new energy
Why it’s time to stop saying, “Our donors don’t give that way”

Whether you’re a one-person dev shop or leading a full team, this episode will help you rethink how you connect with supporters and the type of communication that you give to them.

🔍 About Julie Edwards

Julie Edwards is a nonprofit strategist with 30+ years of experience in copywriting, marketing communications, and fundraising. After a decade of leading a nonprofit organization, she launched The Nonprofit Maven in 2020 and has since helped clients raise over $20 million. Known for turning reactive chaos into strategic clarity, Julie brings a practical, donor-centric approach to fundraising strategy, donor relations, and campaign management. She partners with nonprofit leaders to create clear, effective plans that strengthen donor relationships, increase revenue, and build sustainable growth.

🧰 Resources & Links:

🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

What if we named things for what they're not? We'd give teachers non-apples and fly non-cars. Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.

That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!

Ready to join them?

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Tim Walz, the Happy Warrior, Introduces Himself