If you have a creative vision, how do you focus your skills on making it happen? Can you turn your dream into a career? How can we encourage more creative entrepreneurs? And can we incorporate more creativity into an analytical job?

Jeff Madoff is an American director, producer, photographer, writer and professor living in New York City. He is the founder and CEO of Madoff Productions, winning awards for his commercials and videos AND he is a die hard music loving fan.

In his upcoming production of The Lloyd Price Musical, Jeff learnt a valuable lesson of asking himself the question “is it essential?” Even work that is funny and engaging, may not be an essential part of the bigger story. “Is it essential?” is a challenging question for all of us but can be incredibly useful at keeping us focused on reaching our goals.

In our discussion with Jeff, he dispels the myth that you are either creative or analytical. And he brings home to us the importance of listening. Listening not just to form an appropriate response, but listening in order to fully understand the other person.

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