FP&A Today Beyond the ride: Head of FP&A and investor Relations at Lyft
Oct 30, 2025
Aurelien Nolf, Lyft's VP of FP&A and Investor Relations, shares insights from his impressive finance career, including his transition from audit to business-focused roles. He discusses the importance of aligning FP&A and investor relations to enhance transparency and reduce information loss. Nolf explores how Lyft utilizes operational metrics and machine learning for forecasting, emphasizing a culture of curiosity and innovation. He also highlights the challenges of hiring in the Bay Area and shares his personal passion for ultra running and work-life balance.
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Unified FP&A And IR Improves Consistency
- Combining FP&A and IR eliminates the "telephone game" and creates one consistent source for guidance.
- Aurelien says this alignment produces more authentic external narratives and improves planning inputs.
Prioritize Value-Creating Metrics
- Focus on metrics that create company value like active riders, frequency, and margin rather than chasing every data point.
- Use operational metrics as leading indicators because they reveal underlying business dynamics better than lagging financials.
FP&A Must Become Hybrid With Data Science
- The future of FP&A is hybrid: finance experts plus data science capabilities working together.
- Aurelien warns FP&A that without data connection you become just a "spreadsheet nerd."