Camela Thompson, Head of Marketing at RevOps Co-op and an experienced RevOps leader, joins the podcast to share her unique perspective on reporting best practices and how to use storytelling to drive better decision-making. Drawing from her 15 years in marketing, sales, and customer success operations, Camela emphasizes the importance of collaboration, context, and curiosity in navigating modern RevOps challenges.

We cover:

How to structure reports that resonate with executives and boards
The role of data storytelling in influencing strategic decisions
Key lessons for avoiding common pitfalls in boardroom reporting
Aligning RevOps metrics with what truly matters: growth and efficiency
Practical strategies for fostering cross-functional collaboration and trust

Camela Thompson on LinkedIn: https://www.linkedin.com/in/camela-thompson/

RevOps Letter: https://www.getweflow.com/revopsletterJanis on LinkedIn: https://www.linkedin.com/in/philippstelzerPhilipp on LinkedIn: https://www.linkedin.com/in/janiszechWeflow: https://www.getweflow.com

Chapters:

(00:00:00) Introduction

(00:01:08) Camela’s Journey in RevOps

(00:02:17) Reporting Truths: Data is the Start, Not the End

(00:06:05) Understanding What Boards Want from Reporting

(00:09:22) Common Mistakes in Marketing and Sales Reports

(00:14:39) Building Trust Through Transparency and Collaboration

(00:19:06) The Role of Context in Effective Reporting

(00:24:00) Creating Metrics That Matter for Leadership

(00:30:01) Final Thoughts and Book Recommendation

#58 Reporting: Best Practices & Storytelling - with Camela Thompson, Head of Marketing at RevOps Co-op