AI Snips
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Mandate Defines Your Artistic Contract
- Your mandate is the implicit permission your audience gives you to act and create a consistent identity.
- Failing that mandate means you've broken the contract with your audience regardless of external success.
Protect Your Distinct Identity
- When brands hire you they want your unique aura, so protect and deliver an identity they can't copy.
- Use visionaries inside brands to secure creative freedom that amplifies your mandate.
Bring Personal Taste To Client Work
- Bring your cultural heritage, quirks, and unique taste to client work to stay irreplaceable.
- If you don't, corporations will default to interns and generic campaigns.