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Niantic was founded with the goal of encouraging outdoor engagement through augmented reality technology. The inspiration for its creation came from CEO John Hanke's desire to help his son connect with the physical world more, given the increasing amount of time children spend on screens. This led Hanke to explore how technology could be designed to enhance real-world interaction instead of isolating users. By developing games that treat the real world as the game board, Niantic aims to facilitate socialization, adventure, and physical activity in a way that’s engaging and entertaining.