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This is one of my favorite episodes - it's all about the story!

Part 2 of our conversation with Vinca LaFleur, Founding Partner of West Wing Writers. From the power of ideas to the art of delivery, Vinca shares what it takes to write words that resonate — and why every great message starts with meaning.

00:30 Tricks and tips to a presentation
04:14 Speech gotchas
07:29 Knowing when you have a hit
09:39 How much is delivery
11:53 GOAT speech
Bobby Kennedy in Indianapolis: https://www.youtube.com/watch?v=A2kWIa8wSC0
14:49 Gettysburg case study
17:11 ChatGPT?
20:26 Mental cups
26:55 West Wing Writers
31:51 Chief
34:30 Book recommended most

Made to Stick: https://www.amazon.com/Made-Stick-Ideas-SurviveOthers/dp/1400064287

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Metric, Uncertainty &#x26; Real Results

Metric, Uncertainty & Real Results