BardsFM Ep3804_BardsFM - The American Brand: Blue Jeans
The history of denim takes us back to the 16th century and Neme, France. However, it is not until 1872 that denim fabric was transformed into the iconic clothing item that we now know as blue jeans. In 1872 a tailor, by the name of Jacob Davis, was asked to make a pair of pants for a miner that would last longer. He added copper rivets to the key stress points on the paints. He was working for Levi Strauss, a Bavarian-born dry goods merchant. It was the peak of the Gold Rush. The pant design became an instant success. Davis asked Strauss to help him fund his design patent. Strauss agreed. The patent was issued in 1873 and a business partnership was established. Levi Strauss Jean company was formed. The world was never the same.
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