Ep. 150 Fight Club 4 Business Goes Live with This Dynamic Duo! ( Ricky Regalado & Ricky Funk )

Ricky Regalado & Ricky Funk

Ricky Funk is not your average techie. He's a maverick who thrives on the cutting edge, where innovation meets business. From mastering the complexities of network management and software development, Ricky has pivoted to disrupting the service industry with his own groundbreaking ventures. His credentials? Specialized certifications in software development and virtual reality. But Ricky isn't just riding the wave of the digital age - he's the one creating the swell. With his blend of versatility, vision, and audacity, Ricky Funk isn't just a name, he's a game-changer in any forward-thinking organization.

Time Stamps

📌[11:13]They spend next to nothing on marketing for their cleaning company. They LEAD WITH CULTURE

📌[12:19]They lean hard on telling their story to "sell" their business

📌[13:15]What is the story of your company?

📌[13:37]How do you pitch your company?

📌[13:59]Do you show passion & care?

📌[21:06]Ricky inspired Ricky to go into commercial cleaning...

📌[21:21]Ricky inspired Ricky to get into software...

📌[24:55]Know your value, worth & story...

📌[25:07]Ask... if you don't ask the answer is no

📌[29:22]Have you systematized your sales process...

📌[30:16]When your clients call about xyz are you looking up and showing them the other things they need to maintain their property?

📌[33:57]commercial cleaning sales cycles are long...

📌[34:07]sending a proposal is just the beginning

📌[34:25]residential & commercial cleaning is completely different...

📌[34:42]The magic is in the follow up

📌[35:53]You're not selling for today, because they already have a cleaning company...

📌[38:19]What problems can you help your customer/potential customer solve

📌[40:27]residential cleaning is a hard industry

📌[40:53]commercial cleaning, more money, less headaches... easier to scale

📌[43:19]Your clients just want to be taken care of...

📌[43:49]How they run a culture first company....

📌[44:46]Culture = How does everyone work together for the end result?

📌[48:12]Using Data to Transition from Nag to Cheerleader

📌[49:16]Middle Management is the critical layer of your company...

📌[52:04]no one should EVER be surprised when they're fired...

📌[1:01:44]are you sharing your company story with your team?

📌[1:01:55]are you sharing your company story with your clients

📌[1:02:07]Marketing Homework: Lean into your story

📌[1:02:16]Sales Homework: Ask for the sale

📌[1:02:32]Finance Homework: Follow Up with your clients

📌[1:03:20]People Homework: Use the story of your company culture to attract top talent

📌[1:03:41]Ricky F: Create a Sales System to #askandfollowup

📌[1:04:13]Ricky R Homework: Brand Identity - who are you as a company?

📌[1:04:58]Brand yourself to be your clients ________

📌[1:05:36]People want to work for a company where they're having fun and enjoying...

📌[1:06:21]Karen Martinez built a 100+M cleaning company in Jersey. Act like the size of the company you want to be

📌[1:08:10]https://getroute.com/

📌[1:09:49]https://rozaladocleaning.com/

Quote of the Day

“Success is best when it's shared.” – Howard Schultz.

⇩ Resources ⇩

✯ Ricky Regalado : CEO/Founder >https://www.facebook.com/routeplatform

✯ Ricky Funk: (CO) >https://www.facebook.com/routeplatform

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas