

Why did Apple ice out the most famous Apple blogger?
48 snips Jun 18, 2025
In this engaging conversation, John Gruber, the influential voice behind Daring Fireball, shares insights from over two decades of blogging about Apple. He discusses the recent fallout from his critical post on Siri's AI challenges and examines Apple’s evolving relationship with developers. Gruber also reflects on the current landscape of content creation, emphasizing the unique appeal of ad-supported blogging in a world dominated by platforms like YouTube and Substack. His views on authenticity and Apple's marketing strategies add depth to this intriguing dialogue.
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Apple's AI Siri Struggles Revealed
- Apple's AI efforts with Siri reveal major internal struggles and delays in delivering promised features.
- The announced AI features were incomplete and postponed, revealing cultural issues within Apple.
Siri's Decline Inside Apple
- Siri, once revolutionary, has become a perpetual underperformer within Apple.
- Despite internal awareness, mediocrity in Siri's quality became accepted at the company's highest levels.
Apple's Hardline Developer Stance
- Apple treats developers tough, akin to suppliers, commanding control over the App Store and demanding their cut.
- This approach risks alienating developers but Apple relies on its platform dominance to maintain leverage.