ASOM Pod EP65: How to Avoid the Most Expensive Mistakes First-Time eCommerce Founders Make
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down the most expensive mistakes first-time founders make when trying to take their eCommerce dreams from “side hustle” to scalable business. From the messy realities of handling fulfillment yourself (yes, shipping nightmares are real) to the dangers of over-ordering inventory that ends up sitting in your garage, they share the hard-earned lessons most entrepreneurs wish they’d heard sooner.
What you’ll learn in this episode:
- Why handling fulfillment wrong is the fastest way to stall growth.
- How to avoid the cash-flow killer of over-ordering inventory.
- When (and when not) to think about retail.
- The numbers you must know before you scale.
- The hiring mistakes that drain time, money, and morale.
- Why compliance and legal issues can’t be an afterthought.
- The value of a strong network and mentors to keep you sane.
- How to stay resilient when resistance is at its highest.
Whether you’re sketching your first product idea on a napkin or already wrestling with suppliers, this episode is a must listen.
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Big shoutout to our sponsors who make this podcast possible!
Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/
LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.com
Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com
Subscribe at https://asompod.com
Come hang out with us IRL - https://commerceroundtable.com
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00:00 Teaser Trailer
02:43 Intro to The ASOM Pod
06:56 Debating Gary Vee’s Influence and Strategy
16:16 Four Pillars of a Successful eCommerce Business
27:06 Pre-Launch Strategies
27:27 Executing the Launch
28:40 Building Hype and Engagement
29:37 Leveraging Community and Affiliates
32:47 Soft Launch and Testing
42:32 Technical Stack Essentials
48:04 Post-Launch Optimization
51:24 Scaling Your Business
57:00 Final Advice and Conclusion
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:a
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
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