Australian Business Podcast Less staff, more tech and happier customers: How @Pilates reinvented fitness
In this Australian Business Podcast episode, your host Zara McGuffie sits down with Tara Jarrett, co-founder of @Pilates, to unpack how their 24/7, tech-driven business model disrupted the fitness industry, with a leaner and highly profitable ROI. If you like this episode, you’ll love the series. Don’t forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts. Topics covered today:
– The genesis of @Pilates and its unique business model
– How to prioritise technology for a more profitable business
– How tech-driven, instructor-free classes lead to a more personalised experience
– Their left of field launch strategy that drove rapid growth
– How maximising asset utilisation and minimising 'dead time' drives profitability
– Tara's outlook on the future evolution of the fitness industry and technology's role within it
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