This is number fifteen in the series of interviews with business leaders in the ‘customer’ space, leading authors, thought leaders and general all round good guys and gals, that I think that you will find interesting and helpful in growing your businesses.
Previously, in What is a Chief Customer Officer, I spoke to Vala Afshar, Chief Customer Officer for Enterasys, is a premier global provider of wired and wireless network infrastructure and security solutions.
Today, I am excited to introduce you to Mark Mullen, the new CEO of first direct, a bank renowned for its customer centric approach to its business and one that has won numerous awards, accolades and admirers over the last 22 years.
Punk CX: Customer Experience Insights with Adrian Swinscoe