Golf IQ Getting to know your friendly neighborhood fitter with Chris Marchini
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May 14, 2025 Chris Marchini, the Director of Golf Experience at Golf Galaxy and Dick's Sporting Goods, shares his expertise as a master fitter. He dives into the latest industry trends and discusses the evolution of club fitting, emphasizing the importance of personalized fitting for optimizing performance. Marchini also reveals insights on new technology in putters, like the AI1 design, and addresses common misconceptions about golf equipment. Plus, the hosts excitedly preview upcoming tournaments and reflect on the impact of equipment on player performance.
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Essentials of Driver Fitting
- Start every driver fitting by understanding the player's current equipment and goals.
- Build relationship and listen carefully; player feedback is crucial to find the right fit.
Forgiveness Varies by Golfer
- Forgiveness means different things for every golfer; it is not a one-size-fits-all term.
- Drivers and equipment improvements vary greatly across brands and are evolving uniquely.
Break Silo Thinking in Fitting
- Golf equipment categories and specifications create silos that don't always reflect reality.
- Optimization requires breaking out of silos to find what truly fits the player's needs.