Fast Company Daily

Reconsider putting these 3 types of posts on LinkedIn

Feb 10, 2025
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ADVICE

Authenticity over Algorithm Chasing

  • Avoid "algorithm chasing" posts on LinkedIn by focusing on credibility and expertise.
  • Create a checklist of relevant topics from client and colleague conversations to stay consistent with your professional brand.
ADVICE

Resist AI-Generated Posts

  • Refrain from using AI to write LinkedIn posts; it lacks the judgment to connect with users authentically.
  • Use AI for generating ideas or outlining, but maintain personal involvement in drafting and ensuring your unique voice.
ADVICE

Focus on Specific Angles

  • Avoid "kitchen sink" posts that cram in too many points without proper facts or insights.
  • Focus on one specific angle of a hot topic, offering thoughtful perspectives that encourage conversation instead of rants.
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