Insights, Marketing & Data: Secrets of Success from Industry Leaders

GREEN SQUARE - Tony Walford, Co-founder. The 7 key drivers of financial value for agencies. What do you need to get right if you're looking for investment in your marcoms business? Value propositions; what's hot/ what's not; PE vs strategic.

Nov 9, 2023

48:52

Have you ever wondered about how the best key criteria to build, value and potentially sell a marcoms agency? A lot of the answers are here in less than 50 minutes! Not only has Tony Walford built and successfully exited his own group, but he's also represented some of the best businesses in the marketing space....and shares here advice and perspective on:

The importance of insights
How insights agencies should charge
How to think about client diversification
The 7 key value drivers for agencies
PE vs Strategics
Where the M&A market for marcoms is now.

And you'll discover how music is in the blood, with a couple of more offbeat book recommendations than we usually get! Enjoy.....and any thoughts, recommendations or objections let me know at futureviewpod@gmail.com

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com