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Front Burner

Front Burner Presents: The Pornhub Empire Episode 2

Apr 1, 2024
24:05
Snipd AI
Explore how Pornhub became a mainstream powerhouse using data, PR, and celebrities. Uncover the onboarding process requiring new hires to watch porn. Discover the revenue tactics, compliance rules, and marketing strategies of tube sites like Pornhub.
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Podcast summary created with Snipd AI

Quick takeaways

  • Pornhub revolutionized the porn industry by normalizing and mainstreaming content, changing societal perceptions.
  • Pornhub's revenue model relied heavily on selling ad space, using diverse advertisements and strategic promotions.

Deep dives

Pornhub's Mainstream Success

Pornhub became synonymous with the word porn, much like Google or Kleenex with their respective fields. By providing free access to content that was once taboo, Pornhub changed the perception of porn and made it mainstream. From an office in Montreal, they revolutionized the industry by embracing entertainment and escapism in their content. Noel Perdue's experience as a scriptwriter showcased the meticulous censorship to adhere to credit card companies' restrictions, leading to comical caution in content creation.

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