A History of Rock Music in 500 Songs Song 174A: “I Heard it Through the Grapevine” Part One, “If At First You Don’t Succeed…”
May 7, 2024
Norman Whitfield and Barrett Strong, songwriters of 'I Heard it Through the Grapevine', are discussed. The podcast explores their early careers, challenges in the music industry, and the evolution of the hit song. It also touches on the competitive dynamic between Gladys Knight and Aretha Franklin, and the struggles and success of Gladys Knight and the Pips.
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Whitfield's Detroit Story
- Norman Whitfield's family drove from New York to LA for his grandmother's funeral.
- Their car broke down in Detroit, where they settled, exposing young Norman to the city's music scene.
Early Music Involvement
- Whitfield began his music career by playing tambourine with Popcorn and the Mohawks.
- Many Motown Funk Brothers, including Popcorn Wiley, were in this group.
Whitfield's Undocumented Career
- Whitfield's early career details are vague and contradictory.
- He worked at Thelma Records, possibly Gigi Records earlier, progressing from tambourine player to songwriter.