79. Speech Breakdown: The Secrets of Food Marketing

Oct 27, 2020

In this discussion, Kate Miles, an actress known for her captivating performances, dives into the intricacies of food marketing. The conversation dissects the delicate balance between authenticity and scripted presentations. Kate and the host tackle how humor and emotional resonance can elevate a message, while also discussing the psychological tactics brands use to manipulate consumer cravings. They explore the importance of clear structure and the ethical implications of marketing, making this a thought-provoking journey into the world of persuasive communication.

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Intro

00:00 • 2min

Exploring Authenticity in Marketing Presentations

01:47 • 2min

Craving Reality: The Psychology of Food Marketing

04:08 • 11min

Examining the Influence of Food Marketing on Consumer Behavior

15:29 • 2min

Unmasking Authenticity in Food Marketing Presentations

17:21 • 2min

Time to sit down and listen in to episode seventy-nine of The Presentation Boss Podcast. In this breakdown, we tackle something a little bit different. This talk was suggested to us by a listener and we've hesitated to have this detailed look at it for months. It is an acted marketing piece for a UK organisation which made Thomas feel inauthentic about it, but as Kate rightly mentions, the scripting and performance is still full of great lessons. It should be said, Kate and Thomas do get into some detailed discussion around the legitimacy of this talk, but do also address the merits of it's information delivery, persuasive content and still some techniques they'd otherwise avoid. Remember to write to us and let us know what you think of this talk! But do have a listen and learn a little more from this persuasive talk and our thoughts on it! Show your support for this episode on Patreon: https://www.patreon.com/presentationboss What You'll Learn • The difference in expectation around an actor delivering a presentation • How to make your structure super clear by roadmapping the entire talk • What adding humour can achieve, even if in super small doses • The importance of simple visuals, and juxtaposed imagery • Why you should make your audience feel emotion, rather than demand emotion • The power of dissonance to create discomfort, leading to the audience listening even more closely • A stand-up comedy technique you can use in persuasion to build tension • Exactly how to use signposting to keep your key points clearly delineated • The benefits, and the dangers of using repetition in a presentation Watch It Yourself: • CiWF | The Secrets of Food Marketing Resources and Links • Email us: podcast@presentationboss.com.au • The Presentation Boss Podcast: https://presentationboss.com.au/podcast/ • Show your support on Patreon: https://www.patreon.com/presentationboss • Join our online community: Presentation Bosses Facebook Group • Kate on LinkedIn: https://www.linkedin.com/in/kate-norris/ • Thomas on LinkedIn: https://www.linkedin.com/in/thomas-krafft/ • Presentation Boss on facebook: https://www.facebook.com/presentationboss/