UP476 The $170billion Question: Gareth Balch on Sports Most Valuable IP

Intellectual Property is the basis of the sports business. 

Two Circles have mapped the global market to create a Sports IP Revenue List. 

Founder and CEO Gareth Balch has analysed what it says about the business of sport. 

Some headlines:

The big get bigger : in the last decade, the % value share of the Top 20 Sports IP Owners of total revenue has grown from 35% to 44%

• Market concentration:
  • The Top 25 make 50% of the revenue
  • Top 100 make 70% of revenue
  • 65% of the Top 20 grew revenue faster than the market last year 
  • 100% of the Top 20 Sports IP Owners grew revenue faster than the market in the last decade
• Sport remains a B2B business : 70% of the Top 20's revenues come from sponsorship and media vs 66% of the rest of the Top 500

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