Ryan Foland speaks with Shep Hyken, a customer service expert and thought-leader. He is a National Speakers Association hall of fame speaker, and a New York Times and Wall Street Journal best-selling author. Ryan and Shep talk about how to progress your career as a professional speaker, with a variety of ideas on how to build your business depending on what level you are (entry level to seasoned pro). Listen to this podcast to find out: - The different types and levels of speakers, who makes the most money, and how to take your business to the next level. - The newest trends for the speaking industry (Spoiler: it legit includes holograms. - How to break an audience from their preoccupations when you first get onto a stage. - A technique on how to memorize your talk (that will make it seem seamlessly natural). - Niche or broad? How and why you need to hone in on your messaging.