The Innovative Agency 198. Capturing Case Studies With Intention, with Joel Klettke
Intro
How could a case study help you showcase the effectiveness of your agency's services? To help you find the answers, we had Joel Klettke join us to share his insight on creating valuable case studies and how you can leverage them throughout your business development strategy.
What you will learn in this episode:
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How agency owners should select candidates for future case studies.
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The best ways to manage the process of creating client case studies.
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The different ways case studies can be leveraged by your agency and its clients.
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What approach is best when asking clients to participate in a case study.
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How to make participating in a case study appear worthwhile to existing clients.
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What it takes to create an effective case study.
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The importance of offering control to the subject during the creation of case studies.
Bio
Joel Klettke is a bald, Canadian Dad of two who has spent way too much time behind a keyboard for it to be good for his cardiovascular health. From accounting gopher to accidental industrial labeling machine salesman, SEO to conversion copywriter, he's now the Founder of Case Study Buddy where his team helps B2B companies like HubSpot and Loom share their customer success stories in a way that drives real ROI
Resources:
Website: https://casestudybuddy.com/
LinkedIn Personal: https://www.linkedin.com/in/joelklettke/
LinkedIn Business: https://www.linkedin.com/company/case-study-buddy/
Facebook: https://www.facebook.com/casestudybuddy
Twitter: https://twitter.com/JoelKlettke