

Why Reform’s rise isn't a surprise
12 snips May 6, 2025
In this insightful discussion, Rachel Wolf, CEO of Public First and former advisor to Boris Johnson, analyzes the recent surge of Reform. She suggests that the anti-political silent majority, which shocked the system during Brexit, is once again driving change. They explore how parties like Labour may need to adapt, especially regarding winter fuel policies. Wolf emphasizes the ongoing challenges with immigration and public sentiment, hinting at who might emerge to reclaim the disillusioned Tory voters.
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Reform's Rise Rooted in Voter Dissatisfaction
- Reform's surge is due to a long-standing voter dissatisfaction since the 2016 Brexit referendum.
- Voters keep seeking change because promises on immigration, economy, and public services remain unfulfilled.
Reform's Simple Yet Effective Narrative
- Immigration, economy, and the NHS are the key battlegrounds that Reform capitalizes on.
- Reform plans to leverage local issues like migrant hotels and local flags to energize voters further.
Local Elections Reflect National Sentiment
- The recent local elections were a national vote, not a judgment on local council performance.
- Voter dissatisfaction transcends local governance competence and ideology.