#17: Alex Knigge - Cultural Diversity in Emirates - Inspiring Leaders Growing Leaders

Alex Knigge is SVP Corporate Communications, Marketing & Brand (Digital) at Emirates Group. Alex brings a wide diversity of culture background and global experience. He is a passionate and experienced B2C Business Growth Leader with broad experience from building a start-up in Australia to helping large global brands building B2C capabilities. Alex is enthusiastic about building high-performing teams and about fostering cross-functional collaboration to achieve ambitious & transformative business goals, in particular revenue growth and customer satisfaction / NPS. His key domain experience includes Online Revenue Growth, Brand & Marketing, Advanced Analytics, Marketing effectiveness, Marketing Technology and Omni-channel User Experience Design & Optimization. He has extensive international work experience and has spent the past 16 years in Australia, Singapore, South America and the Middle East. 

Alex admired his Father who was courageous, rejected arrogance & big egos – he was high ranking inspiring leader in the German Government.

I met Alex through The Marketing Academy CMO Fellowship programme with Katherine Tulpa and Sherilyn Shackell.

Alex highlighted the importance of humility – to be smart and passionate with experience, yet not arrogant.

Bringing on others is key – ‘great leaders develops great leaders’

Create your alumni network by developing those you lead - many of those who worked for Alex over the past 14 years have achieved their career objectives and are now in great jobs, sometimes “passing” him into even more senior and demanding roles.

Alex’s mistakes – being over-anxious about the ethics & impact on decision on other’s lives.

Alex’s advice to emerging leaders - trust your gut on leadership decisions. Do what is right for the company & strategically. It is tough laying people off, but sometimes good - forced them to make a much-needed new start.

Top Tip: Be courageous, trust yourself & focus on developing your people. 

Be more in the backseat than always in front seat.

#InspiringLeadership #leadership #CEOs #MotivationalSpeaker #teamcoach #Marketing #Boards

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