It’s called “authentic banking,” the call for financial institutions to join forces with customers and understand a host of crucial issues through their eyes, from financial literacy to nuisance fees. What’s more, authentic banking means more than just outstanding customer service.
The thrust to practice and champion authentic banking brings with it a concerted attempt to act on the needs of consumers in what more resembles a mutual partnership. But the movement is gaining momentum, and here to explain it is Rick Calero, senior managing director, institutional client manager for TIAA.
