228 - How Customer Events Increase Word Of Mouth (Natalie Marcotullio, Head of Growth & Product Marketing at Navattic)

Natalie Marcotullio is Head of Growth & Product Marketing at Navattic. Navattic makes buying easier with interactive demos. Seed funded. Also check out Ep. 139 (be the company that seems to be everywhere), Ep. 180 (podcast, ads, positioning, what’s the ROI) and Ep. 218 (launching the free forever plan).

Here’s what we cover:

The Navattic Fanatic Customer Event in NYC, what was your goal for the event and did you achieve it;

What do you think made the customer event so successful;

Anything that surprised you;

What will you change for next time;

After the event is often the most important - how did you make the event last beyond the two days;

Other ways you’re incorporating customers into your business and marketing strategy;

Your new role heading up product marketing, what are you planning to tackle first;

Natalie asks Anna her burning question;

30 days of customer obsession;

Thoughts on being audacious to differentiate;

What are the top drivers of WOM for Navattic.

Natalie on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/natalie-marcotullio

Navattic: www.navattic.com

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Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com