In this episode, Patrick is joined by author and CEO Rusty Shelton to talk about his new book “Authority Advantage.” Rust first spoke at Harvard on the changing world of PR and marketing at the age of 23.

Today he is the Founder & and CEO of Zilker Media. In the time between his Harvard speech and his career today, he has written numerous books, represented a wide range of personalities and authors, and helped people around the world to build amazing brands. In their conversation, Rusty and Patrick discussed how all of us can leverage the authority advantage when we focus on impact, not ego.