The Company Road Podcast E20 Tash Reidy - A culture of experimentation: Why pushing for failure can lead to greater success
“When you're looking at innovation and especially experimentation, the goal is to effectively fail. You really want to be able to push for failure for your ideas because it's the ones that don't fail that are the ones that you want to be able to push through.”
Tash Reidy
In this episode, you’ll hear about:
- Establishing a culture of experimentation: Strategies to foster experimentation in the workplace and seeing invaluable innovative outcomes as a result
- Setting up innovation processes: Working examples of how to effectively set up innovation practices, the role of leadership in making this happen & the importance of storytelling to convey the value of innovation
- The customer vs business centric approach: Knowing how and when to prioritise business issues vs going all in on putting the customer first
- Formulating a meaningful and impactful business vision: How to align diverse perspectives on corporate values and recognise and combat the interpretive nature of company vision
- Personal attitudes for success: Tips to build trust, respect and positive reputation among co-workers and higher ups and increase opportunities while maintaining agency
Key links
Funny Business Pod http://podcasts.apple.com/us/podcast/funny-business/id1508669714
PEXA https://www.pexa.com.au/
Exponentially https://www.exponentially.com/
Mike Dyson Podcast Episode https://youtu.be/zvlPDZaZqvw
Jane Curtain Podcast Episode https://www.youtube.com/watch?v=3O9zQyvsmvg&t=2258s
Alberto Savoia https://www.linkedin.com/in/albertosavoia
The Right IT book https://www.amazon.com.au/Right-Many-Ideas-Yours-Succeeds/dp/0062884654
Leslie Barry https://www.linkedin.com/in/lesliebarry/
Pawel Huryn https://www.linkedin.com/in/pawel-huryn/
Dan Olsen https://www.linkedin.com/in/danolsen98/
About our guest
Natasha (Tash) Reidy (https://www.linkedin.com/in/natasha-reidy/) is an energetic innovation leader. Having executed over 200 experiments and saving over $7 million by stopping ideas, Natasha's love language is definitely experimentation!
With a laser focus on solving customer problems, she looks for opportunities to enhance customers' experience by uncovering the things they love - and the things they don't.
One of her favourite sayings is 'customers don't care about your business problems, they care about their problems' and sets about instilling customer empathy all along the innovation funnel to idea delivery - taking numerous teams on the journey.
About our host
Our host, Chris Hudson (https://www.linkedin.com/in/chris-hudson-7464254/), is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road (www.companyroad.co)
Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with Academy Xi in CX, Product Management, Design Thinking and
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