Erik Torstensson, co-founder and creative director of denim designers FRAME, invites us to their brand new store in London.

How do you succeed in the fast-moving world that is fashion?

In this episode we talk about:

-Ten years of FRAME

-The importance of hustling, even after international success. 

-The ruthlessness of the fashion industry

-Environmentally conscious fashion

-How to go from growing up on a farm in Sweden to running a global company

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