Dan Norris: Back on his grind

They say you should never meet your heroes, but that’s probably because they never met Dan Norris. 

Dan’s a serial entrepreneur, an award-winning content marketer, a best-selling author, and a genuine hero of mine.

On this episode of the Stark Naked Numbers podcast, Dan tells us about how he developed his transparent approach to content marketing, why he left Black Hops Brewing, and why he’s putting it all on the line with his new business, East Coast Roast. 

Strap in. 

Show Notes:

(02:12) Why Dan’s never been afraid of posting his revenue publicly 

(06:28) How Dan built and sold his first successful business, WP Curve 

(20:15) Why Dan got into craft beer with Black Hops Brewing 

(23:47) How hard is it to start a craft brewery, and why are so many struggling now? 

(31:00) Influencer-led products: Hit or shit? 

(36:00) Why Dan left Black Hops and bought a coffee roaster 

(50:34) The challenges of taking over an existing business 

(01:07:24) Why Dan will always sell a business when a good opportunity presents itself – and why I think he’s dead wrong 

Links:

Keep up with Dan Norris here.

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To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com.