Escaping the $13 Trillion Trap: Rethinking AI, Markets & Innovation w/ Christopher Lochhead & Sunil Karkera

This week on DisrupTV, we interviewed: - Christopher Lochhead, thirteen-time #1 bestselling Co-author, #1 charting business dialogue podcaster, co-creator of Category Pirates and best known as a "godfather" of Category Design - Sunil Karkera, Founder & Chief Engineer at Soul of the Machine Christopher Lochhead and Sunil Karkera explored how AI is reshaping the future of business. Lochhead warned of the “existing market trap”—a scenario where up to $13 trillion could be lost as AI vendors focus on optimizing legacy markets instead of inventing new ones. He urged companies to think like AI-native startups and embrace a bold “stop, change, start” strategy to drive meaningful transformation. Karkera introduced Soul of the Machine, a platform designed to compress the ideation-to-prototype process from months to hours. He emphasized that true innovation lies in blending AI with human creativity and design, paving the way for a new era of value creation. DisrupTV is a weekly podcast with hosts R "Ray" Wang and Vala Afshar. The show airs live at 11 AM PT/ 2 PM ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.