Escaping the $13 Trillion Trap: Rethinking AI, Markets & Innovation | DisrupTV Ep. 403

In this thought-provoking episode of DisrupTV, hosts R "Ray" Wang and Vala Afshar engage with two visionary thinkers to explore the transformative potential of artificial intelligence and its impact on business innovation: Christopher Lochhead, a thirteen-time #1 bestselling author, co-creator of Category Pirates, and host of the "Follow Your Different" podcast, challenges the prevailing AI hype cycle. He warns of the "existing market trap," where companies risk losing up to $13 trillion by focusing on optimizing legacy markets instead of creating new ones. Lochhead advocates for a bold "stop, change, start" strategy to drive meaningful transformation. Sunil Karkera, Founder & Chief Engineer at Soul of the Machine, introduces a platform designed to compress the ideation-to-prototype process from months to hours. He emphasizes that true innovation lies in blending AI with human creativity and design, paving the way for a new era of value creation. Key topics covered include: Understanding the "existing market trap" and its implications for AI vendors. Strategies for inventing new markets rather than optimizing existing ones. The role of human creativity in AI-driven innovation. Practical steps for organizations to embrace AI-native thinking and transformation. Tune in to gain actionable insights on navigating the evolving AI landscape and leading the next wave of business reinvention. DisrupTV is a weekly podcast hosted by R "Ray" Wang and Vala Afshar. The show airs live at 11 AM PT/ 2 PM ET every Friday. Each week, top leaders in tech, business, and innovation join to share their insights on the future of work, leadership, and digital transformation.