I have several colleagues and clients who offer sliding-scale pricing. Some of them advocate for it, so it’s touchy for me to disagree with that strategy, but I feel it’s important to share my point of view about it.

I don’t feel that sliding scale and pay-what-you-can is supportive for most businesses, and it puts too much burden on customers.

Even if there are a few people who are doing it effectively, I think they are exceptions. Most of us would have a more sustainable business if we have simpler pricing.

Here's the diagram I showed in the video: https://www.georgekao.com/blog/businessmodel

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#78: Is Your Custodian Messing with Your Money?