The Town with Matthew Belloni What Is the HBO Brand in 2025? Part 1 With CEO Casey Bloys
50 snips
Apr 30, 2025 AI Snips
Chapters
Transcript
Episode notes
HBO Max Strategy Shift
- HBO Max shifted strategy from being "something for everybody" to focusing on HBO content and quality scripted shows.
- The service is now positioned as an add-on to subscribers who already have Netflix and Amazon.
Preserving the HBO Brand Identity
- HBO brand was kept somewhat separate to protect its prestige from lower-brow Discovery content.
- Managing brands is challenging in streaming where platform and programmer fuse, unlike linear TV separation.
HBO's Enduring Premium Mission
- HBO's mission remains to deliver premium content worth paying for, pushing creative boundaries.
- Shows like The Last of Us elevate genre TV like zombies, redefining HBO's mission with quality.